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MCM celebrates major launch at Saks Fifth Avenue
TheMoodieReport

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INTERNATIONAL. German luxury fashion brand MCM has officially launched its new collection simultaneously in 15 doors of Saks Fifth Avenue, one of America's top upscale department stores.

To celebrate this opening and to showcase the new MCM NEW YORK Collection, MCM staged a special event yesterday (Tuesday) evening, hosted by the brand owner, Sungjoo Group Chairperson and CEO Sung-Joo Kim, alongside supermodel Coco Rocha and international entertainer Rain.

Well-known DJ Harley Newton headlined last night's event, and many famous celebrities and New York business leaders were present at the headquarters of Saks Fifth Avenue New York. Among them were internationally renowned buyers invited by Saks Fifth Group Senior Vice President Terron Schaefer.

An after-party followed the launch event at New York's hippest bar, Avenue, where more than 500 guests gathered to celebrate MCM's success in the global market. Enjoying the festivities were designer Alexis Phifer, celebrity lifestyle bloggers Tia Walker and Peggie Walker, celebrity stylist Rosemary Ponzo, Joe Delate, American TV writer and producer Tracey Stern and Women's Leadership Exchange Co-founder Andrea March.

Rain Joins F1 Rocks Concert in Singapore
The Korea Times

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Korean pop star Rain has filmed a segment for the F1 Rocks show, the only officially F1 endorsed concert during the Grand Prix week in Singapore.

The three-day music festival, which began at Fort Canning, Thursday, will be recorded and repackaged as two music and entertainment shows that will air to 600 million viewers in about 200 countries, Rain's agency J. Tune Entertainment said in a statement.

The concert is bringing some of the biggest names in music to the island city state, with the concert being broadcast on the eve of the "2009 Formula 1 Singtel Singapore Grand Prix" that starts Sunday.

Rain filmed the clip in the Chinese and Japanese Garden, one of the most popular tour sites in Singapore, along with Mark Webber, the 2008 German Grand Pix winner. They performed as racers fighting for an F1 championship.

Rain's filming is also designed to promote his upcoming movie "Ninja Assassin," which will hit theaters around the world Nov. 26.

Among other stars participating in the concert are Beyonce, the Black Eyed Peas, DJ Havana Brown and Jacky Cheung.

Rain returned home Thursday to prepare for his concert scheduled for Oct. 9-10 in Seoul, the first leg of his 2009 Asian Tour.

Idol group MBLAQ to debut at Rain's concert
asiae.co.kr

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Korea's new boy band MBLAQ will make their debut at Rain's concert, according to their agency on Tuesday.

MBLAQ, a five-member group formed by Rain and his agency J. Tune Entertainment, will make their debut performing at the opening of Rain's Seoul concert next month, J. Tune announced in a press release.

The idol group will introduce their debut single, which is scheduled for release on October 14, as well as several other songs on their first mini-album produced by Rain.

MBLAQ and Rain are also set to appear in a fashion editorial in the October issue of Nylon magazine.

Rain's "2009 Asian Tour - Legend of Rainism", will be held at Seoul's Olympic Park Gymnastics Stadium on October 9 and 10.

Pizza Hut taps Rain to win back Korean market share
www.brandrepublic.asia

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SEOUL - Pizza Hut has rolled out a campaign to promote the re-launch of its dine-in lunch menu in Korea, as it looks to increase its appeal among young office workers and college students.

Developed in partnership with Diamond Ogilvy, the humorous initiative features Korean pop icon Rain as a brand spokesperson. The TV spot shows the singer enjoying a ‘Smart Lunch’ in the restaurant when a crowd of young women rush in. He prepares to be mobbed by what he assumes are star-struck fans, only to discover that the women are more interested in the lunch deal.

A source at Diamond Ogilvy explained that the campaign was aimed at young women with limited time and budget looking for an alternative to “the usual lunch options”.

The source noted that while Pizza Hut remained Korea’s leading pizza restaurant chain, domestic competitors such as Mr Pizza were steadily eating into its market share with aggressive marketing tactics incorporating top celebrities. Mr Pizza has risen significantly in popularity among women through the use of popular female actress Keun-young Moon as brand ambassador.

“It has been observed that young adults no longer associate with the [Pizza Hut] brand as they feel it is rather old,” the source added.
The new campaign also features online and in-restaurant components. It is set to run for three months.


Watch Ad
http://www.brandrepublic.asia/Media/searcharticle/2009_04/Pizza-Hut--Smart-Lunch--Korea/35277

Korean star Rain goes on 'torturous' diet for new film
channelnewasia

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SEOUL : South Korean superstar Rain had to put himself on a strict diet for his latest role in action flick "Ninja Assassin" in which he plays an orphan who becomes a ninja warrior.

The new, Joel Silver-produced movie, promises plenty of stunts, sword fights and of course, the leading man himself, Rain.

Describing the food he took as "terrible", and just thinking about it makes him shudder. Now that he no longer has to subject himself to a strict regimen, he is glad that he is able to resume a normal diet, reported Korean media.

For the sake of the movie’s role which required him to be in perfect and lean condition, the singer-actor said that he underwent intensive training two months before filming commenced.

Admitting his preference for junk food, French fries and hamburgers, his diet during the eight months of filming and training was replaced by mainly steamed fish and chicken breast with vegetables. During the process, the 27-year-old managed to lose 22 pounds (10 kilograms).

When asked if he would undergo another round of intense dieting for another role in a movie, Rain, whose name is Jung Ji Hoon, shook his head in disapproval.

"It feels scary just thinking about that period. I don’t think it’s possible for me to go through the process again. It was painful especially for someone like me who worships food."

Rain made his American movie debut with last year's "Speed Racer" and "Ninja Assassin" marks his first Hollywood leading role. The movie is scheduled to open in theatres later this year.

Rain's Agency Sued for Breach of Contract
Korea Times

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The management agency of K-pop singer Rain has been sued for contract violation.

The Seoul Central District Court said Friday a domestic multimedia content provider filed a suit against Rain's agency, J.Tune Entertainment, demanding one billion won in compensation.

The plaintiff said in a statement, "The two parties signed a contract to share copyright of footage of the singer's concert in September. We were supposed to produce a wide range of secondary products based on the clip." But the business model collapsed as the agency failed to obtain the copyright from MBC, which filmed the event.

Rain's agency admitted its failure to obtain the copyright but claimed, "Imposing full liability for the damage on us is unacceptable."

"Conflicts among the related parties are to blame for the dispute, meaning we cannot hold full responsibility for this," J.Tune said. "Due to the possibility of internal conflict, the contract was made with a precondition that it would become invalid unless the project went smoothly."

This is not the first litigation surrounding the 26-year-old singer, who made his Hollywood debut this year starring in "Ninja Assassin."

In April, the singer, whose real name is Jung Ji-hoo, and his former agency, JYP, faced a multi-million dollar lawsuit for the abrupt cancellation of his world tour concerts between 2006 and 2007.

The legal action in 2007 was taken by Star M, a domestic concert promotion company, which claimed it sustained more than 4.57 billion won losses due to the cancellations.

In a separate case in March, the singer and JYP were found guilty by an American court of breaching a contract with Click Entertainment Inc. for the singer's canceled concert in Honolulu and ordered to pay the Hawaiian promoter some $8 million in punitive charges and compensation.

Ninja Assassin’ demo reel featuring Rain
kungfucinema.com 

https://www.youtube.com/watch?v=Xq1q2EjEiew&eurl=http://www.kungfucinema.com/?p=4226&feature=player_embedded

A new behind-the-scenes look at the fight training for the Wachowskis’ NINJA ASSASSIN has turned up on Youtube and features impressive moves from the film’s star, Korean pop idol Rain.

It has been previously noted that Rain was training intensively for this film, both to condition his body in order to look and move appropriately but also to perform many of his own fighting moves. It appears that Rain has been very hard at work and it could all pay off with a breakout action performance but not without the help of the stunt team that trained and worked with him.

The fight coordinators are Chad Stahelski and Jon Valera, who are joined by other members of the 87 Eleven stunt team, previously responsible for cutting-edge action appearing in many of Hollywood’s top movies from THE MATRIX to 300 and beyond They have additional work soon to be seen in X-MEN ORIGINS: WOLVERINE, a live-action KING OF FIGHTERS movie and the highly anticipated WATCHMEN film.

If the moves shown in this demo reel survive the directing, editing and effects process and end up in the finished film without being weighed down by too many Hollywood gimmicks, this movie actually stands a chance of kicking some ass.

With the rigorous training that Rain has gone through and its apparent results, he might have a career in action films if this movie is a commercial success. If so, Rain should stick around. The market for martial arts and action movies in Korea is small and Hollywood desperately needs some fresh action film stars.

One thing that this demo reel proves is that the experienced stunt professionals behind this movie are a major asset, as is Rain who is gradually earning more respect from me than I usually spare for pop idols who try to be martial arts stars but never put in the effort to compete with the likes of dedicated action talents like Vincent Zhao and Wu Jing. Let’s hope the effort isn’t wasted.

Endless Effort; Endless Endurance; Endless Humility!

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